/* Book Local Leads — premium local B2B landing */
:root {
  --ink: #0c1a2e;
  --ink-soft: #243447;
  --muted: #5a6b7d;
  --line: #e4e9ef;
  --paper: #ffffff;
  --wash: #f5f7fa;
  --wash-deep: #eef2f6;
  --accent: #1f4b7a;
  --accent-hover: #163a5f;
  --accent-soft: #e8f0f7;
  --ok: #1a5c3a;
  --radius: 12px;
  --radius-sm: 8px;
  --shadow: 0 1px 2px rgba(12, 26, 46, 0.04), 0 12px 32px rgba(12, 26, 46, 0.06);
  --max: 1080px;
  --font: "Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --serif: "Source Serif 4", Georgia, "Times New Roman", serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font);
  font-size: 16px;
  line-height: 1.6;
  color: var(--ink-soft);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; }
a { color: var(--accent); text-decoration-thickness: 1px; text-underline-offset: 3px; }
a:hover { color: var(--accent-hover); }
.skip {
  position: absolute; left: -9999px; top: 0;
  background: var(--ink); color: #fff; padding: 0.5rem 1rem; z-index: 100;
}
.skip:focus { left: 0; }
.wrap {
  width: min(100% - 2.5rem, var(--max));
  margin-inline: auto;
}
.wrap.narrow { max-width: 820px; }

/* Header */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255,255,255,0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  display: flex; align-items: center; justify-content: space-between;
  min-height: 64px; gap: 1.5rem;
}
.logo {
  font-weight: 700; font-size: 0.95rem; letter-spacing: -0.02em;
  color: var(--ink); text-decoration: none;
}
.logo:hover { color: var(--ink); }
.nav { display: flex; align-items: center; gap: 1.5rem; }
.nav a {
  font-size: 0.875rem; font-weight: 500; color: var(--ink-soft);
  text-decoration: none;
}
.nav a:hover { color: var(--ink); }
.nav-cta {
  padding: 0.45rem 0.9rem;
  border: 1px solid var(--line);
  border-radius: 999px;
  background: var(--paper);
}
.nav-cta:hover { border-color: var(--muted); }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  gap: 0.5rem;
  font-family: inherit; font-size: 0.9375rem; font-weight: 600;
  line-height: 1.2; text-decoration: none;
  padding: 0.85rem 1.25rem;
  border-radius: var(--radius-sm);
  border: 1px solid transparent;
  cursor: pointer;
  transition: background 0.15s ease, border-color 0.15s ease, color 0.15s ease;
}
.btn-primary {
  background: var(--accent); color: #fff;
}
.btn-primary:hover { background: var(--accent-hover); color: #fff; }
.btn-ghost {
  background: transparent; color: var(--ink);
  border-color: var(--line);
}
.btn-ghost:hover { background: var(--wash); color: var(--ink); border-color: #cfd7e1; }
.btn-block { width: 100%; }
.btn-lg { padding: 1rem 1.5rem; font-size: 1rem; }

/* Hero */
.hero {
  padding: 4.5rem 0 3.5rem;
  background:
    linear-gradient(180deg, var(--wash) 0%, var(--paper) 100%);
  border-bottom: 1px solid var(--line);
}
.hero-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 3rem;
  align-items: start;
}
.eyebrow {
  margin: 0 0 1rem;
  font-size: 0.8125rem; font-weight: 600;
  letter-spacing: 0.04em; text-transform: uppercase;
  color: var(--accent);
}
.hero h1 {
  margin: 0 0 1.25rem;
  font-family: var(--serif);
  font-weight: 600;
  font-size: clamp(2rem, 4vw, 2.75rem);
  line-height: 1.18;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.lede {
  margin: 0 0 1.75rem;
  font-size: 1.125rem;
  color: var(--muted);
  max-width: 36rem;
}
.hero-actions {
  display: flex; flex-wrap: wrap; gap: 0.75rem;
  margin-bottom: 1.25rem;
}
.hero-note {
  margin: 0;
  font-size: 0.8125rem;
  color: var(--muted);
}

.hero-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  box-shadow: var(--shadow);
  padding: 1.75rem;
}
.card-label {
  margin: 0 0 1.25rem;
  font-size: 0.75rem; font-weight: 600;
  letter-spacing: 0.06em; text-transform: uppercase;
  color: var(--muted);
}
.deliverable-list {
  list-style: none; margin: 0; padding: 0;
  display: flex; flex-direction: column; gap: 1.25rem;
}
.deliverable-list li {
  display: flex; flex-direction: column; gap: 0.25rem;
  padding-bottom: 1.25rem;
  border-bottom: 1px solid var(--line);
}
.deliverable-list li:last-child { border-bottom: 0; padding-bottom: 0; }
.deliverable-list strong {
  color: var(--ink); font-size: 0.975rem; font-weight: 600;
}
.deliverable-list span {
  font-size: 0.875rem; color: var(--muted); line-height: 1.5;
}
.card-foot {
  margin: 1.5rem 0 0;
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  font-size: 0.875rem;
  color: var(--ink-soft);
}

.strip {
  background: var(--ink);
  color: #d7dee8;
  padding: 1.1rem 0;
}
.strip-inner p {
  margin: 0;
  text-align: center;
  font-size: 0.9375rem;
  font-weight: 500;
}

/* Sections */
.section { padding: 4.5rem 0; }
.section-alt { background: var(--wash); border-block: 1px solid var(--line); }
.section-head { max-width: 36rem; margin-bottom: 2.5rem; }
.section-head h2 {
  margin: 0 0 0.75rem;
  font-family: var(--serif);
  font-size: clamp(1.6rem, 3vw, 2rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.section-head p { margin: 0; color: var(--muted); font-size: 1.0625rem; }

.feature-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
}
.feature {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.5rem 1.5rem 1.6rem;
}
.section-alt .feature { background: var(--paper); }
.feature h3 {
  margin: 0 0 0.5rem;
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--ink);
}
.feature p { margin: 0; font-size: 0.95rem; color: var(--muted); }

.steps {
  list-style: none; margin: 0; padding: 0;
  display: flex; flex-direction: column; gap: 1.25rem;
  max-width: 720px;
}
.steps li {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 1.25rem;
  align-items: start;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.35rem 1.5rem;
}
.step-num {
  width: 2rem; height: 2rem;
  display: inline-flex; align-items: center; justify-content: center;
  border-radius: 999px;
  background: var(--accent-soft);
  color: var(--accent);
  font-size: 0.875rem; font-weight: 700;
}
.steps h3 {
  margin: 0 0 0.35rem;
  font-size: 1.05rem; font-weight: 600; color: var(--ink);
}
.steps p { margin: 0; font-size: 0.95rem; color: var(--muted); }

/* Pricing */
.pricing-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1.25rem;
  align-items: stretch;
}
.price-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1.75rem;
  display: flex;
  flex-direction: column;
}
.price-card-featured {
  border-color: #b8c9db;
  box-shadow: var(--shadow);
  position: relative;
}
.price-badge {
  position: absolute;
  top: -0.7rem; left: 1.5rem;
  margin: 0;
  background: var(--ink);
  color: #fff;
  font-size: 0.7rem; font-weight: 600;
  letter-spacing: 0.03em;
  text-transform: uppercase;
  padding: 0.3rem 0.65rem;
  border-radius: 999px;
}
.price-label {
  margin: 0.25rem 0 0.5rem;
  font-size: 0.875rem; font-weight: 600;
  color: var(--muted); text-transform: uppercase; letter-spacing: 0.04em;
}
.price-amount {
  margin: 0;
  font-family: var(--serif);
  font-size: 3rem; font-weight: 600;
  letter-spacing: -0.03em;
  color: var(--ink);
  line-height: 1;
}
.price-amount .currency {
  font-size: 1.5rem;
  vertical-align: super;
  margin-right: 0.1rem;
}
.price-cadence {
  margin: 0.4rem 0 1.5rem;
  font-size: 0.875rem; color: var(--muted);
}
.price-card ul {
  list-style: none; margin: 0 0 1.75rem; padding: 0;
  flex: 1;
}
.price-card li {
  position: relative;
  padding: 0.45rem 0 0.45rem 1.35rem;
  font-size: 0.9375rem;
  color: var(--ink-soft);
  border-bottom: 1px solid var(--wash-deep);
}
.price-card li:last-child { border-bottom: 0; }
.price-card li::before {
  content: "";
  position: absolute; left: 0; top: 0.85rem;
  width: 0.5rem; height: 0.5rem;
  border-radius: 999px;
  background: var(--accent-soft);
  box-shadow: inset 0 0 0 3px var(--accent);
}
.pricing-note {
  margin: 1.75rem 0 0;
  text-align: center;
  font-size: 0.9375rem;
  color: var(--muted);
}

.fit-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1.25rem;
}
.fit-yes, .fit-no {
  list-style: none; margin: 0; padding: 1.5rem;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  background: var(--paper);
}
.fit-yes li, .fit-no li {
  position: relative;
  padding: 0.55rem 0 0.55rem 1.5rem;
  font-size: 0.9375rem;
  color: var(--ink-soft);
}
.fit-yes li::before {
  content: "✓";
  position: absolute; left: 0; color: var(--ok); font-weight: 700;
}
.fit-no li::before {
  content: "–";
  position: absolute; left: 0.15rem; color: var(--muted); font-weight: 700;
}

.cta-band {
  padding: 4.5rem 0;
  background: var(--ink);
  color: #dce3ec;
  text-align: center;
}
.cta-inner { max-width: 36rem; }
.cta-band h2 {
  margin: 0 0 0.75rem;
  font-family: var(--serif);
  font-size: clamp(1.5rem, 3vw, 1.9rem);
  font-weight: 600;
  color: #fff;
  letter-spacing: -0.02em;
}
.cta-band p { margin: 0 0 1.5rem; color: #a8b4c3; }
.cta-band .btn-primary {
  background: #fff; color: var(--ink);
}
.cta-band .btn-primary:hover { background: #e8eef5; color: var(--ink); }

/* Footer */
.site-footer {
  background: var(--wash);
  border-top: 1px solid var(--line);
  padding: 3rem 0 2rem;
  font-size: 0.875rem;
  color: var(--muted);
}
.footer-grid {
  display: flex; justify-content: space-between; gap: 2rem;
  flex-wrap: wrap;
  margin-bottom: 2rem;
}
.footer-brand {
  margin: 0 0 0.75rem;
  font-weight: 700; color: var(--ink); font-size: 0.95rem;
}
.footer-address { margin: 0 0 0.75rem; line-height: 1.55; }
.footer-contact { margin: 0; }
.footer-contact a { color: var(--ink-soft); text-decoration: none; font-weight: 500; }
.footer-contact a:hover { color: var(--accent); }
.footer-links {
  display: flex; gap: 1.25rem; align-items: flex-start;
}
.footer-links a {
  color: var(--muted); text-decoration: none; font-weight: 500;
}
.footer-links a:hover { color: var(--ink); }
.footer-bottom {
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
}
.footer-bottom p { margin: 0; font-size: 0.8125rem; }

/* Legal pages */
.legal-hero {
  padding: 3rem 0 2rem;
  background: var(--wash);
  border-bottom: 1px solid var(--line);
}
.legal-hero h1 {
  margin: 0 0 0.5rem;
  font-family: var(--serif);
  font-size: 2rem;
  font-weight: 600;
  color: var(--ink);
  letter-spacing: -0.02em;
}
.legal-hero p { margin: 0; color: var(--muted); font-size: 0.9375rem; }
.legal-body {
  padding: 3rem 0 4rem;
  max-width: 720px;
}
.legal-body h2 {
  margin: 2rem 0 0.75rem;
  font-size: 1.15rem;
  font-weight: 600;
  color: var(--ink);
}
.legal-body h2:first-child { margin-top: 0; }
.legal-body p, .legal-body li {
  color: var(--ink-soft);
  font-size: 0.975rem;
}
.legal-body ul { padding-left: 1.25rem; }
.legal-body li { margin-bottom: 0.4rem; }

@media (max-width: 860px) {
  .nav a:not(.nav-cta) { display: none; }
  .hero-grid, .feature-grid, .pricing-grid, .fit-grid {
    grid-template-columns: 1fr;
  }
  .hero { padding: 3rem 0 2.5rem; }
  .hero-actions { flex-direction: column; align-items: stretch; }
  .hero-actions .btn { width: 100%; }
  .section { padding: 3.25rem 0; }
  .price-badge { left: 1rem; }
}
@media (max-width: 480px) {
  .wrap { width: min(100% - 1.75rem, var(--max)); }
  .header-inner { min-height: 56px; }
}